ALLURE BRIDALS

The Crum family transformed their family-owned fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years until the opportunity to manufacture bridal gowns arose. Allure Bridals was born shortly thereafter, moving into the menswear and occasionwear markets as well.  Allure’s background is unique in that we are a family-owned and operated company. The Crum family legacy continues today as Allure Bridals is operated by Kelly Crum and his son, James “Ridge” Crum, one of the two namesakes of the Madison James collection — the other being Kelly’s daughter, Madison.